Surfer SEO vs Dashword

Surfer SEO

Surfer is a popular SEO tool, but if you're looking for a simpler product, that focuses more on Content Optimization, you'll probably like Dashword.

Surfer gives you an insane amount of data, most of which is irrelevant, and leaves you with the hard work of figuring out what to use and what to discard. Dashword, on the other hand, tries to show you only what you need to improve your content, saving you a lot of time.

Here are a few reasons why Dashword is a better choice:

NLP everywhere

Dashword uses natural language processing by default, everywhere.

Because it is important for us to understand the content we are analyzing, it is important that we use the best technologies available.

Surfer does not use NLP by default. Each plan has its own limit, and if you need more NLP reports, you'll need to upgrade to a more expensive plan. Their reports without NLP aren't very good, compared to most alternatives in this space.

Just the features you need

Surfer tries to do it all: keyword research, content planning, content optimization, website audit, SERP analysis, ...

Unless you're looking for a cheap all-in-one tool for your SEO efforts, you probably won't use most of the features.

Keyword research

Take the keyword research tool, for example. At Dashword, we use ahrefs, because they do a fantastic job.
If you're serious about keyword research (you should be!), you'll find that Surfer's feature isn't enough. So why pay for features you don't use?

Too much data

When you do SERP analysis, you'll get data points on things like partial keyword density in bold text, or the number of words in alt tags of images that are hidden.
Having lots of data looks cool, but is it necessary?
Unless you like playing with charts, there's not much you can do.

Knowing the average load time of the top 10 results in the SERP won't help you write better content.

At Dashword, our goal is to display only actionable data. That means when we give you a list of recommended keywords, they've been carefully selected. We don't give you hundreds of keywords, like Surfer does, and let you figure out which one you should use.

Easy to use interface

Dashword dashboard


Surfer dashboard

Surfer SEO

One of the main differences between Dashword and Surfer is usability.

Imagine landing on such a page for the first time and seeing these dozens of charts, filters, sections called "Keywords", "Popular Words", "Popular Phrases", "Common Words", "Common Phrases", "Prominent Words and Phrases".

Surfer usability

Which of these do you use? Just one category? All of them? How many keywords from each category?

Better keyword suggestions

Irrelevant keywords

Surfer's content scraper is unable to identify irrelevant content, such as footers and cookie banners.

This results in you receiving keyword recommendations such as "all rights reserved" or "privacy policy".

Non relevant keywords

Too many recommendations

Surfer groups keywords by relevance, but still gives you hundreds of recommendations.

More is not better. The hard work is figuring out which keywords are valuable, and they don't seem to be able to do that.

Too many recommendations
Why even show the non relevant keywords?

Here's a comparison of the top 10 keywords for the search best travel insurance.


  • travel insurance
  • medical coverage
  • travel insurance policy
  • health insurance
  • trip cancellation
  • insurance policies
  • insurance
  • emergency evacuation
  • best travel insurance plans
  • travel guard


  • best travel insurance
  • travel insurance
  • trip
  • traveler
  • john hancock
  • someone
  • travelex
  • coverage
  • resident
  • priority

Better content editor

Dashword editor


Surfer editor

Surfer SEO

We strive to create a content editor that is simple and functional.

Surfer does not group different variations of keywords into the same one. For example, "trip" and "trips" are 2 different keywords. Or if only "trips" exists, using "trip" in your content will not improve your score.

Simple pricing

Dashword pricing


Surfer pricing

Surfer SEO

Surfer has many pricing plans, and each plan has different limits for each feature.

Dashword only has 3 plans, based on the number of reports you create. This means you don't have to worry about running out of "credit" for a particular feature.