Content optimization is the process through which we improve a content piece's quality and keyword/topic relevance. If successful, the process will boost online visibility and lead to better user engagement and more organic traffic.
It is also about tailoring a content piece to serve particular audiences, taking into account their needs, preferences, and search intent, aka what your audience wants answered when they’re Googling.
Here's how you can use Dashword to write optimized content.
Identify Writing Opportunities With Dashword’s Reports
With Dashword, you can generate comprehensive and detailed reports about the keyphrase you plan on writing about and want to optimze your content for.
The report gives you access to different insights and tools.
- Brief and article: two buttons that lead you directly to the content brief generator and the content editor.
- Benchmarks: show you the average content score, word count, and readability level of the top 3 and 10 Google search results.
- Search results: give you up to 30 top Google search results alongside their SERP rank, content score, URL, and title tag, as well as their word count and score.
- Relevant terms: terms recommended by Dashword to use in your article.
- FAQ: contains the most frequently asked questions on Google (long-tail keywords).
To create a report, enter a search query into the ‘Reports’ bar, and Dashword will produce all the necessary insights you’ll need to optimize your content piece. Here you also have the option to choose which country you want to make the report for. Dashword will analyze the SERP results of that specific country to create the report.
Let's go over all the information Dashword presents to you inside a report in more detail.
Inside the report you get a benchmark of the top 3 and the top 10 Google search results for your keyword.
This allows you to analyze your competitors’ content to identify content gaps and unique writing opportunities.
Dashword analyzes and compares your competition’s articles through four lenses: rank, content score, result, and word count.
The rank column tells you the position of your competitor’s content piece in Google’s search engine results.
Dashword also evaluates each of the 30 competitor pieces’ content scores. This information will give you insight into what kinds of articles and content scores are successful in ranking high in Google’s search engine.
The Result column shows the URL of the competitor’s high-ranking piece alongside its title tag.
The last column informs you of the word count of competitor pieces, giving you a general idea of the high-ranking articles’ length you want to compete against.
After the competitor analysis comes the relevant terms section. The relevant terms are the keyword suggestions that you'll need to include in your content. They'll help you write more thorough content that covers your target keyword in depth. These keywords also signal to search engiens that your content is relevant to your target keyword.
Frequently Asked Questions
Dashword also shows common questions related to your search query. Including these questions (and answers) in your content with clear and concise information can establish your content authority and credibility in the eyes of both users and search engines.
Optimize your content with the Content Editor
Inside the content editor, you can use all the report's data to write high-quality content and get feedback in real-time.
The Keyword Sidebar
On the sidebar on the left, you'll see the recommended keywords. The "Avg." column shows you the average use of the particular keyword in other sources, while the "You" column shows how many times you've added each of the suggested keywords in your own text.
Another thing you’ll notice in the screenshot above is that the suggested keywords that we used in this piece are highlighted in yellow in the editor.
The cogwheel sign next to the You column allows you to hide the used keywords to clean up the interface, so it’s easier to focus on the unused ones.
The more keywords you use while staying in Dashword’s suggested range, the more optimized your piece will be and the better the content score. And to help you achieve this more efficiently, everything in the tool updates in real time as you write.
Ideally, you want to achieve an A content score. This metric is on the right sidebar, which we’ll discuss next.
Real-time content score
The right sidebar gives you real-time information about the content you're writing.
The very first thing you'll see is the content score, which ranges from F- to A+. Ideally, you want your content score to be A, which means your piece is optimized optimally.
The next insight is the readability level. It shows you how easy it is for people to read your piece. The ideal readability level depends on your subject and your target audience. If the target audience for the article is composed of experts in a particular field, you can use technical terms and jargon that might not be familiar to the general public. A high readability level is fine in that vase.
On the right sidebar, you can also find a switch you can turn on to use Grammarly to check your text for grammatical errors and spelling. Under this switch, you can see that your writing progress has been saved in green letters. The saving is automatic, so you won’t have to worry about losing any of your work.
Try Dashword for free and start optimizing your content (no credit card required!)!